Monday, August 17, 2020

GETTING BY WITH A LITTLE HELP FROM YOUR FRIENDS ~ AN INTERVIEW WITH JAMES MOUSHON


Welcome back to my blog! It's been a bit since I've had someone on, but I want to start posting again, without burning you or myself out. We're going to start things off with a prolific writer, James Moushon, who is also a huge supporter of other authors. He recently surveyed a group of his fellow authors about marketing and shared the results. You can find that here:

7/2/2020 - Authors: The Task of Finding Readers – A Study - https://bit.ly/2CxTAWf 

I asked James a few questions about it and his other experiences. 

Hi, James! Welcome to the blog. I'm so glad to have you here. So, what inspired you to write the author survey you recently published?

It's all about paying back. I have received so much help over the years in writing articles (starting in 1993) and books. I decided in 2012 to start a blog to help other authors. Recently, I have been helping several authors get started when they were having trouble finding readers or any niche for that matter.

I reached out to the 400+ authors that I have interviewed and asked them how they were handling the problem. Great ideas. So, I shared them with my blog followers.

I have done many studies with other authors (almost a hundred articles), all trying to help authors with the digital world of publishing.


What are some of the topics of these other studies?

Because of the interviews I’ve done with authors, I have a database full of knowledge that I share in my posts. My Author Spotlight interviews concentrate on publishing and marketing, not like the traditional ones that feature the stories, characters, and plots.

My other studies also include cover design, book launches, using links, rendering the eBook, and certain content issues. For a complete list of the studies, check out my website: JAMES MOUSHON - MYSTERY WRITER / BOOK INDUSTRY BLOGGER - https://jamesmoushonauthor.net/



So, would you say then that finding readers is one of the biggest problems authors face these days?

Finding readers is a big challenge. The indie authors are on their own. At first, the easy entry into publishing their novel was appealing. Authors that had been rejected by publishing outfits now have been given an opportunity. Unlike bookstore shelves, there is no limit to the number of eBooks for readers to find.

Then the problems started. Authors who are on their own are finding out this is a business, not just writing. Some say the eBook market is saturated, especially in certain genres. (300k new authors a year)

Some authors try to hide from the audience. No social media. No contact point like website forms or giving the reader their email address. Just set up a separate email account, aside from their personal account, and form a relationship. These readers will be first to buy your next book.

Another problem is the search engines that readers use to find your work is changing. They are changing from a display of information to an advertising platform.

For example, if you enter the exact name of the finding reader post mentioned above, you get a hijacked version of the post that Norton says is an unsafe site to open. After going through four pages of the search results, there is no mention of the post.

Well that's aggravating. How have you seen the industry change since you first got into it?

I started in the industry on the technical side in the early 1990s. I was involved in the conversion of paper to digital, like business forms and books. Back then Adobe’s PDF files were the standard and it looked like Microsoft’s Reader could take the lead. Then Amazon jumped into the industry and things changed forever.

I attended my first Book Expo in 2003. (still have the manual) Book festivals are still the best firsthand knowledge of how the industry is changing. I have attended the Tucson Festival of Books since 2013. Lots of great authors. Their presentations and offerings are changing each year.

With the bookstore's decline and the Amazon dominance of the marketing place, things have changed. The top publishers are even doing less marketing for the established authors.

There is more to the game now. 

What would you say has been the most successful marketing strategy you have used?

Social media is my main marketing strategy. I have established several blogs and my website where I promote my books and short stories. My marketing effort is focused on trying to get readers to go back to the blogs.

Now one of the hot marketing tools is to get involved with other authors in the same genre and publish a collection of books. The use of eBooks allows them to publish at a much lower cost. Also, it exposes one of the author’s readers to the other author's novels.

What keeps you doing what you're doing?

It is all about payback. I’m trying to help authors get exposure and learn from other authors who have gone through the process. 

What do see as the future of indie publishing and marketing?

It will become much more competitive than it is now. The authors will have to get into groups and build a relationship and a following.

I try regularly to publish a post on my blog, showcasing multiple authors and their latest books, and run it through social media. I get a lot of views on my blogs which gives the authors great exposure to readers in their genre. (1.3M views)


What is NEXT for you?

a. A study on How to Setup a Book Collection with Other Authors and now that helps in the future marketing.

b. I’m writing another Jonathon Stone Mystery Novel (WIP) – ‘Out of Time’


Thanks for the interview. This was very nice of you.

My Website: James Moushon – Mystery Writer / Industry Blogger


Helping Authors with Book Industry Blogs

Indie Author’s Corner

HBS Author’s Spotlight

HBS Mystery Reader’s Circle




Author James Moushon is a self-published Mystery Author of the Jonathon Stone Mysteries. Also, he is a Short Story writer and an Author Advocate. James is the creator of the industry blogs: The Indie Author's Corner, the HBS Author's Spotlight and the HBS Mystery Reader's Circle.

Jonathon Stone Mysteries

Short Story Collection 1 - 4

Author: James Moushon

AVAILABLE
Amazon


Jonathon Stone is a CIA agent who works domestically. He is assigned to the CIA Domestic Operation – Terrorism Division (DOT) which is CLASSIFIED. He is based in the Long Beach area in California. His Home Office is in San Francisco. Jon reports to Russ Evans, Director of Far East Operations which includes DOT.

Stone may show up anywhere as he is assigned to various CIA Operations. When he is off the clock, he enjoys gambling, drinking and the ladies.

This is a collection of several of his operations. (Short Story Collection 1 - 4)

Operation No Sanctuary
A gang war erupts in East LA between neighborhood gangs and the notorious MS-13 gang from San Salvador and a Mexican cartel from Tijuana is right in the middle of the conflict. CIA Agent Jonathon Stone is assigned the operation. He joins a crime task force to try to stop the violence and capture the cartel leaders. Along with FBI Agent Jodi Shannon, he pursues the elusive Raul Romero, the cartel kingpin who he has been after for a decade. Drug trafficking, gang shootings and politics all play a role as Jonathon battles the sanctuary city LA which seems to protect the innocent and the guilty.

Operation Camp Navajo
Camp Navajo Weapon Station near Flagstaff, Arizona is robbed and Jonathon Stone and fellow agent Dale Oak are dispatched to the area to ensure that CIA weapons stored at the site are intact. Upon arrival, he finds the FBI has taken charge and has quickly caught the thieves.

Case closed. After a drive through the area and listening to the details of the crime from the FBI, things just didn’t add up. A complete search of the facilities finds explosives are missing and Jonathon is tasked with finding them before they are used.

Operation Asian Tiger
Chuck Chun joins Jonathon Stone in a mundane assignment in Singapore. The dull surveillance op quickly turns from boring to the search for terrorists and the solution of an international tragedy. The Royal Malaysian Police are going in the wrong direction as Jonathon uses the vast resources of the CIA to zero in on the truth.

Operation Sundowner
A bomb explodes at a country club in Southern California and Jonathon Stone is right in the middle of things. Jonathon and fellow CIA agent Chuck Chun are assigned to protect Russ Evans, their boss from San Francisco, at a retirement party and things go terribly wrong. Several guests are killed and Russ is hurt. As the two CIA agents try to find the perpetrators, they end up with an op filled with out of the way places and superstition.






Author: James Moushon

Author Genre: Mystery & Thrillers, Satire

Website: James Moushon - Mystery Writer / Author Advocate
Author's Blog: Indie Author’s Corner
HBS Author's Spotlight
Twitter: @jimhbs
E-Mail: james.moushon@gmail.com
Goodreads: Check Out Goodreads
Google+: Check Out Google+
Facebook: Check Out Facebook

Post with Profile + Interview: HBS Author's Spotlight

Amazon Author Profile



Author Description: James Moushon is a Mystery writer and an Author Advocate.

Starting over 15 years ago, he helped lead the startup of the electronic forms industry in the creation, conversion and usage of electronic forms by supplying that industry with a continuing source of published literature, software products and training seminars.

In 2003, Moushon changed his focus to ebooks and their development.

He is the author of the Jonathon Stone Mystery Novels. He has published three books: Black Mountain Secrets, Game of Fire and The Cajun Ghost plus several short stories including Operation No Sanctuary (June 2017), Operation Camp Navajo (July 2017), Operation Asian Tiger (August 2017), Operation Sundown (November 2017), and Operation Little Havana (December 2017) .

A Jonathon Stone Mystery Short Story released in 2018-2019 are: Operation Listen Close (January 2018), Operation Red Dragon (April 2018), Operation Deadline (July 2018), Operation Runaway (August 2018), Operation Hidden Truth (October 2018), Operation Misdirection (March 2019) and Operation Adrift (May 2019).

All featuring CIA Agent Jonathon Stone.

James is currently wearing two Hats. He is a Mystery Writer and a Book Publishing Blogger. You can find his blogs at:

HBS Author’s Spotlight
The blog's purpose is to help authors get exposure in the book publishing industry. He has interviewed and showcased over 600 authors to date.

Mystery Reader’s Circle
The HBS Mystery Reader's Circle provides information about the latest novels and what is coming next from a collection of Bestselling and Outstanding Authors in the Mystery, Thrillers, Historical Fiction and Crime genre.

Indie Author's Corner
The Corner is a collection of Author advice and studies including Marketing, Social Media and other major topics created to help writers in today's ever changing world of book publishing.

He has spent the majority of his adult life developing computer systems and thinking about writing mysteries.

His website is: JAMES MOUSHON - MYSTERY WRITER / BOOK INDUSTRY BLOGGER

To contact him, e-mail: james.moushon@gmail.com




Author's Book List






Operation Bank Withdrawal - A Jonathon Stone Mystery Short Story #17
A bank robbery in downtown LA is one in a series of heists being investigated by the FBI. As FBI Agent Jodi Shannon tries to catch the robbers, a fingerprint in the wrong place gets Jonathon Stone involved. The history of old town Los Angeles provides the key to solving the crime and preventing a National Security disaster.


Order the Book From:
Amazon






Operation Arrow Drone - A Jonathon Stone Mystery Short Story #16
Jonathon Stone and FBI Agent Jodi Shannon team up to investigate the murder of an FBI agent who was auditing a classified project that had gone astray. The agent had gotten caught in the middle of a mass shooting at a Naval Air Station. The violence accelerates as Jonathon tires to catch a group of terrorists and avoid a disaster in Southern California.


Order the Book From:
Amazon




Operation Baja Special - A Jonathon Stone Mystery Short Story #15
The Fourth of July weekend in the San Diego area starts off on a tragic note as a Church in La Jolla is attacked by three gunmen during mass, killing over fifty people. It’s quickly determined that the shooting was by a group of Syrian terrorists. Jonathon Stone and Chuck Chun, CIA special agents, are immediately dispatched to San Diego to assist the FBI.

At the same time, FBI Agent Jodi Shannon and several of her agents from LA join the San Diego FBI field office team in the investigation. As the search for the terrorists accelerates, another mass shooting occurs in a movie theater on Coronado Island.

As the investigation seems to stall, Stone comes up with a special plan to uncover the terrorist’s location as the team battles politics and a Mexican cartel.


Order the Book From:
Amazon




Operation Raging Bull - A Jonathon Stone Mystery Short Story #14
The FBI believes there is US troop information being leaked to rebels in Syria. After a special meeting in San Francisco, Jonathon Stone and Dale Oak, who is already undercover in Detroit, are assigned the operation.

The FBI is asking for D.O.T.’s help because of their problems dealing with sanctuary city policies in the area. As Stone narrows it down to one suspect, the operation unexpectedly expands.


Order the Book From:
Amazon




Operation Key Witness - A Jonathon Stone Mystery Short Story #13
Jonathon Stone and Chuck Chun are assigned to escort a witness from the Philippines to LA to testify against her terrorist husband. After an air marshal is killed in flight, Jonathon and Chuck go on high alert.

The CIA team finds out there is a professional hit contract on the witness, and it is non-exclusive. The twists and turns of the op lead the two into the Islamic World of terror.


Order the Book From:
Amazon




Operation Adrift - A Jonathon Stone Mystery Short Story #12
An empty cargo ship suddenly appears in the LA Harbor. Problem: there are no passengers or crew. Jonathon Stone finds out that the ship was abandoned at sea and the CIA had been tracking the vessel from the Far East. The op seems to be stalled until Jonathon gets information from an unexpected source which leads him to a terrorist plot on American soil.


Order the Book From:
Amazon




Operation Misdirection - A Jonathon Stone Mystery Short Story #11
A female CIA agent is found dead in a motel in Long Beach and her husband, a Long Beach detective, quickly becomes the prime suspect. Jonathon Stone is given the task of investigating the murder of one of his own. His findings reveal the dead agent’s unscheduled trips to the Middle East, a cover-up by the FBI and espionage.


Order the Book From:
Amazon




Operation Hidden Truth - A Jonathon Stone Mystery Short Story #10
A plea bargain turns deadly and a known gun runner is the primary suspect. Jonathon Stone becomes involved with the FBI to try to catch the elusive terrorist. With espionage and government secrets in play, the DHS suddenly becomes a problem. Jonathon needs to be on top of his game for this op.


Order the Book From:
Amazon




Operation Runaway - A Jonathon Stone Mystery Short Story #9
NSA information leaked by a spy sends Jonathon Stone and his fellow agent, Chuck Chun to Hawaii to stop the flow of information. Is our suspect a whistleblower or is it espionage? Their assignment: neutralize and stop the flow of information. At a luau in Paradise, they get help from an unlikely source before Jonathon and Chuck can complete their mission.


Order the Book From:
Amazon




Operation Deadline - A Jonathon Stone Mystery Short Story #8
A hit and run death of a man on the CIA’s watch list sends Jonathon Stone on another op. This time he teams with FBI Agent Jodi Shannon. They quickly find out it was a planned murder and the victim was part of an investigative reporter’s study of a Middle-Eastern student group. Then, a second murder with a similar MO occurs and Jonathon is sent in a different direction.


Order the Book From:
Amazon




Operation Red Dragon - A Jonathon Stone Mystery Short Story #7
Jonathon Stone’s plans for a quiet gambling experience are interrupted by the sighting of a known gun for hire from Mexico. A casual weekend in the desert for Jonathon changes into an apparent assassination plot. With the FBI and the Secret Service involved, Jonathon tries to apprehend the elusive hitman before he can do damage.


Order the Book From:
Amazon




Operation Listen Close - A Jonathon Stone Mystery Short Story #6
A man is found dead in the trunk of a cab in downtown LA and an FBI investigation reveals that Jonathon Stone is connected to the murder. The Victim: A Chinese Special Agent on assignment in the US. The Suspect: A Russian cabbie who is wanted for terrorism in Hong Kong. Stone and Chuck Chun go into the CIA bag of tricks to solve the murder.


Order the Book From:
Amazon




Operation Little Havana - A Jonathon Stone Mystery Short Story #5
Jonathon Stone teams up with FBI Agent Maria Sanchez in Miami to try to solve the murder attempt of an exiled Cuban baseball player. As news stories continue to fuel the growing tension between the US and the Cuban people over a government change in policy, Jonathon is thrust into the middle of an international crisis.

After another murder attempt of a ballplayer, the op takes a sudden shift from the Little Havana area of Miami to the Everglades. While Stone and Sanchez struggle to find out who is at the bottom of this, their focus abruptly changes to a freelance reporter and a mystery man.


Order the Book From:
Amazon




Operation Sundowner - A Jonathon Stone Mystery Short Story #4
A bomb explodes at a country club in Southern California and Jonathon Stone is right in the middle of things. Jonathon and fellow CIA agent Chuck Chun are assigned to protect Russ Evans, their boss from San Francisco, at a retirement party and things go terribly wrong. Several guests are killed and Russ is hurt. As the two CIA agents try to find the perpetrators, they end up with an op filled with out of the way places and superstition.


Order the Book From:
Amazon




Operation Asian Tiger - A Jonathon Stone Mystery Short Story #3
Chuck Chun joins Jonathon Stone in a mundane assignment in Singapore. The dull surveillance op quickly turns from boring to the search for terrorists and the solution of an international tragedy. The Royal Malaysian Police are going in the wrong direction as Jonathon uses the vast resources of the CIA to zero in on the truth.


Order the Book From:
Amazon




Operation Camp Navajo - A Jonathon Stone Mystery Short Story #2
Camp Navajo Weapon Station near Flagstaff, Arizona is robbed, and Jonathon Stone and fellow agent Dale Oak are dispatched to the area to insure that CIA weapons stored at the site are intact. Upon arrival, he finds the FBI has taken charge and has quickly caught the thieves.

Case closed. After a drive through the area and listening to the details of the crime from the FBI, things just didn’t add up. A complete search of the facilities finds explosives are missing and Jonathon is tasked with finding them before they are used.


Order the Book From:
Amazon




Operation No Sanctuary - A Jonathon Stone Mystery Short Story #1
A gang war erupts in East LA between neighborhood gangs and the notorious MS-13 gang from San Salvador and a Mexican cartel from Tijuana is right in the middle of the conflict. CIA Agent Jonathon Stone is assigned the operation. He joins a crime task force to try to stop the violence and capture the cartel leaders. Along with FBI Agent Jodi Shannon, he pursues the elusive Raul Romero, the cartel kingpin who he has been after for a decade.

Drug trafficking, gang shootings, and politics all play a role as Jonathon battles the sanctuary city LA which seems to protect the innocent and the guilty.


Order the Book From:
Amazon




The Cajun Ghost - A Jonathon Stone Mystery
ARIZONA SENATOR AND U.S. SENATORIAL CANDIDATE, TAD CLOSEN SHOT DOWNTOWN PHOENIX DURING PARADE

CIA Agent Jonathon Stone’s purchase of an old rifle from a gun dealer leads him on a search for the owner of the gun. When he finds the owner, a Cajun gun for hire, he discovers that he was one of the shooters in downtown Phoenix the day Senator Ted Closen was assassinated. As the search accelerates, fellow agent Carol Haney joins Stone on a journey that goes from California to the French Quarter in New Orleans to Phoenix to the mountains in Northern Arizona.


Order the Book From:
Amazon




Game of Fire - A Jonathon Stone Mystery
An explosion and fire rocked a Southern California mall and it is quickly determined it is arson. The timing of the incident is special because it interrupts the Tet New Year’s Festival and Parade in Little Saigon, an area just east of Long Beach.

Enter veteran CIA Agent Jonathon Stone. Already in pursuit of the gun-running Minh family, he connects with a special FBI task force to assist in the investigation of the explosion and Minh quickly becomes their number one suspect.


Order the Book From:
Amazon






Black Mountain Secrets - A Jonathon Stone Mystery
CIA Agent Jonathon Stone goes undercover to help in an FBI investigation after a fellow agent is murdered on the Colorado River.

Stone continues the agent’s investigation of suspects who are stealing top-secret documents from a secret Army base in the middle of the Mohave Desert. The trail leads him from the rugged Black Mountains of Nevada to Laughlin, a gambling oasis on the Colorado.

As things heat up in this desert paradise, Stone dodges bullets and attempts on his life until he reaches the ultimate showdown. Jonathon Stone truly needs lady luck on his side to catch the spies and get through this ordeal alive.

Mystery Writer James Moushon brings to life Jonathon Stone, an undercover CIA agent assigned to the off the books CIA division – DOT.

He throws Stone right into the middle of action. As the mystery unfolds, Stone uses his wealth of knowledge and keen analytical mind to complete his dangerous assignments, while at the same time battling his love for gambling and drinking and the ladies.


Book Trailer: Black Mountain Secrets



Order the Book From:
Amazon


Thanks for joining us today, James! Come back whenever you'd like to share something else. :)



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